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Elliott L. Ferguson, President & CEO, Destination DC, interviewed by media

Marketing Highlights and Media Coverage

The latest news from Destination DC's marketing & communications team.


Find out where DC has been in the news this month and what's new with the marketing team.

Destination DC's (DDC) marketing and communications strategy supports the District’s economic recovery by reaching potential visitors and inspiring them to travel to the nation’s capital. The current cross-channel promotional efforts are focused on editorial pitches about development, significant anniversaries and summer travel, content development surrounding fall experiences while a new, recovery advertising campaign targets consumers in the DMV and drive markets within a four-hour radius. Find out what’s new with the marketing team and where DC has been in the news this month. 

Media Coverage

 

The Points Guy explored five major U.S. cities and their safety protocols to help slow the spread of COVID-19. DDC President and CEO Elliott Ferguson was quoted.
The Points Guy, Sept. 27: Unvaccinated? Think twice before booking trips to these 5 US cities
 

The readers of Condé Nast Traveler voted Washington, DC as one of their top 10 large U.S. cities.
Condé Nast Traveler, Oct. 5: The Best Cities in the U.S.: 2021 Readers' Choice Awards
 

New Zealand's For the Love of Travel covered the All Blacks' trip to Washington, DC and what to do in the city during a 2022 trip.
For the Love of Travel, Oct. 18: As The All Blacks Hit Town, Start Dreaming Of Washington, DC

 

Daniel J. Sernovitz ofWashington Business Journal spoke with regional hospitality leaders to get a better understanding of recovery from the COVID-19 crisis.
Washington Business Journal, Oct. 21: The D.C. region's tourism conditions are inching slowly toward pre-pandemic levels, travel officials say
 

Hemispheres dove into one of DC’s bustling waterfronts, The Wharf, and covered where to play, eat and stay.
Hemispheres, Oct. 20: Your Guide to The Wharf: Washington, D.C.’s Blossoming Entertainment District

German outlet AboutTravel previewed what to expect when the borders open and this year's Brand USA Travel week in London.
AboutTravel, Oct. 28: America, here we come!
 

Travel Weekly (UK) covered the reopening of America’s border and spoke to chief executives of major US destinations about the reboot of international travel. Elliott Ferguson was featured.
Travel Weekly, Oct. 28: Interview: US travel leaders hail country’s ‘new beginning’
 

Marketing Highlights

 

FY2021 Washington.org Recap
The website generated 8.6M unique visitors in FY2021, which is up 34% over last year and accounts for 134% of the team's goal of 6.4M unique visitors. The site also generated 13.7M unique pageviews achieving its annual goal by just over 200,000 pageviews. The content marketing strategy to support the Experience DC campaign, provide seasonal inspiration and drive users deeper into the site led to greater engagement in Q4, with a 19% increase in pages per session and an increase of 32% in average session duration compared to Q3. The content team plans to create more inspirational, top-of-funnel articles in FY2022 to continue driving up site engagement and inspiring travel.

 

New Creative
DDC's creative team recently filmed a 30-second hero commercial to compliment the 30-second spot launched in June. The team also captured four 15-second cuts that speak to specific audiences, including historophiles, foodies, family travelers and cultured DC fans (one spot for both) and LGBTQIA+ travelers. All five cuts of the video will have Spanish language versions. Video creative will be used in broadcast, social and digital placements across an array of publishers, including Hulu, Afar and Instagram. Locations featured include the U.S. National Arboretum, Capital One Arena, The Anthem, the National Gallery of Art, Jack Rose Dining Saloon, Del Mar and 9:30 Club.


Recent Media Hosting
Destination DC has seen an uptick in media visits as recovery slowly continues. In recent weeks, the media relations team has facilitated visits from four writers, with more on the horizon. Author Daniel Seddiqui stayed in DC while working on his novel, A Piece of Your City, to encourage meaningful hands-on experiences so visitors can remember their connections with the city. Travel writer Melissa Curtain visited from Los Angeles and covered DC for LA Travel Magazine. UK-based freelance writer David Farley was on assignment for National Geographic Traveler to cover DC’s culinary scene, breweries and distilleries and NYC-based writer Jimmy Im visited the nation's capital for coverage in Passport’s November issue.
 

Social Highlights

Leisure Social

  • As the season changes and autumn colors continue to emerge throughout the District, DDC is embracing all things fall on social media. The city is booming with seasonal fun, including new museum exhibits, the return of live shows, fall flavors and free things to do, as well as plenty to look forward to throughout the rest of the calendar year. With many incredible events and happenings in the nation's capital, DDC has also worked with a handful of partners to hold social giveaways on Instagram and Twitter.

Industry Social

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