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Walter e Washington Convention Center DC

Convention Sales and Services

Conference and Event Updates

Note: Due to the COVID-19 crisis, most planned client events and conferences scheduled through the end of July were canceled or postponed.

Destination DC (DDC) has seen losses of more than $647 million in cancellations from 67 large-scale events and impactful groups. Out of the 67, 37 were set to actualize in 2020 to the tune of $373 million. Twenty-eight 2021 events with a combined $259 million economic impact have canceled. Two 2022 events with a combined $15 million economic impact have canceled. The $647 million loss does not account for meetings held inside hotels and leisure groups.

DOMESTIC CONVENTION SALES: Promotions, Sales Calls, Trade Shows and Events

The sales team focused on a new proactive engagement plan for client outreach, with an emphasis on personalized touchpoints, program restructuring and rebooking and customer engagement. The team held more than 15 presentations, virtual client sales calls and in-person meetings throughout the month of August. Highlighted accounts include:

  • American Association for Thoracic Surgery
  • Institute of Scrap Recycling Industries, Inc.
  • Investment Company Institute
  • National Federation of Independent Business
  • Society for Maternal Fetal Medicine

Corporate Event Marketing Association (CEMA) Summit 2021 (July 26, Biltmore, AZ)

DDC attended this corporate-focused event in-person this year, with clients working to navigate the space between travel and corporate bans and conducting business.

  • Key Clients:
    • Tannium
    • IBM
    • Google
    • Sage
    • Gap Inc.
    • Splunk
    • Cisco
    • Service Now

Citi Open (Aug. 3, Washington, DC)

DDC hosted the following clients for an evening of tennis in the Events DC suite.

  • Amazon Web Services
  • Auto Care Association
  • National School Boards Association

American Society of Association Executives (ASAE) Community Pop-Up (Aug. 16, Washington, DC)

In partnership with Events DC, DDC hosted more than 325 registered attendees for this ASAE Community Pop-Up. The event was an opportunity to showcase the city’s recovery campaign as well as DC JazzFest and the Kennedy Center.

  • Key Clients:
    • Association of the United States Army
    • Heart Rhythm Society
    • Infectious Diseases Society of America
    • International Association for the Study of Pain

Next& powered by Maritz Global Events (Aug. 17-19, Seattle, WA)

DDC and Maritz held a new live event that focused on corporate clients. Maritz's customer advisory board participated.

  • Key Clients:
    • American Geophysical Union
    • Microsoft
    • Amazon Web Services
    • National League of Cities
    • ASIS International
    • Educause

Site Visits*

Credit Union National Association

  • Definite March 2022
  • 2.600 peak rooms; 11,490 total room nights
  • 9,000 attendees
  • Walter E. Washington Convention Center

Selected Independent Funeral Homes

  • Definite September 2022
  • 235 peak rooms; 1,040 total room nights
  • 300 attendees
  • Grand Hyatt Washington

Confidential Group

  • Tentative Spring 2022
  • 5,800 peak rooms; 23,478 total room nights
  • 7,000 attendees
  • Walter E. Washington Convention Center

American Society of Microbiology

  • Definite June 2022
  • 6,500 peak rooms; 32,000 total room nights
  • 15,000 attendees
  • Walter E. Washington Convention Center

*Note: All attendance and room night numbers are pre-COVID statistics. These are being closely monitored by Destination DC for slippage.

 

INTERNATIONAL CONVENTION SALES: Sales Calls, Bid Development, Strategic Programming, Familiarization Tours and Site Visits

With a continued focus on proactive client outreach, personalized touchpoints and international bid development, the international convention sales team engaged prospect and tentative accounts throughout the month of August. Those accounts include:

  • Entrepreneurs' Organization
  • Fuel Cell and Hydrogen Energy Association
  • International Federation of Societies for Surgery of the Hand
  • RTC Events Management
  • Society for Biomaterials
  • Strategic Site Selection
  • Terapinn

Washington, DC Virtual Familiarization (FAM) Tour for Latin America: Una celebración de verano (July 29)

DDC hosted this virtual FAM tour in Spanish for Latin American MICE and travel trade customers in partnership with the tourism team. More than 125 registered attendees learned about summer celebrations in DC for incentive travel programs and group tours. Key clients included:

  • Imagine Eventos
  • Latinamerica Meetings
  • Novartis Argentina

Strategic Programming & Initiatives

  • Launched new program, Ambassador Insights: Connect, Convene & Collaborate - Walking the Talk on DEI
  • Submitted DC for the Global Destination Sustainability Index Assessment
  • Connected DMV Regional Quantum Innovation Event Debrief and DMV Regional Economic Development Strategy - Tradeshow & Branding Focus Group

Site Visits

International Leadership Association

  • Tentative October 2022
  • 600 peak rooms; 1,895 total room nights
  • 1,200 attendees
  • Marriott Marquis Washington, DC

Eventia Honduras

  • Tentative September 2022
  • 28 peak rooms; 84 total room nights
  • 50 attendees
  • Multiple hotels

Upcoming Activities:


Recovery Efforts

  • Commerce thrives in Washington, DC, and the hospitality alliance, comprised of DDC, Events DC, the Hotel Association of Washington, D.C. and Restaurant Association Metropolitan Washington, is leading an industry-wide effort to support customers meeting in the nation’s capital. The Still Connected approach focuses on health standards and DC’s exclusive benefits that facilitate success. Make sure to read the alliance’s letter.

    Domestic Convention Sales

    • Association Forum (Aug. 24)
    • Virtual Annual Meetings Alliance Session (Sept. 14)
    • ConferenceDirect Annual Partner Meeting (Sept. 19-23)
    • Exhibition & Convention Executives Forum (Nov. 3)

    International Convention Sales

    • Virtual International Business Events Council Session with PCMA (Sept. 14)
    • The Meetings Space Autumn (Sept. 23-25)
    • Professional Convention Management Association Convening Europe, Middle East & Africa  (Oct. 17-19)

    Check out the full Destination DC Member News to learn more about what's going on this month.

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